Real Estate Operations & Marketing Coordinator Job at Z Real Estate, Las Cruces, NM

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  • Z Real Estate
  • Las Cruces, NM

Job Description

Z Real Estate is looking for a detail-driven, highly organized Operations & Marketing Coordinator to keep our business running smoothly behind the scenes. This person ensures that every listing launch, buyer experience, marketing piece, and post-closing follow-up is executed with precision. You will NOT communicate with clients; instead, you prepare the systems, materials, marketing, and operational processes that allow our agents to deliver exceptional service. This role is perfect for someone who thrives on checklists, loves supporting a fast-moving real estate team from the background, and enjoys a blend of marketing, administrative systems, and operations work. Responsibilities:

  • Manage daily social media posting, content scheduling, and template use through Canva.
  • Keep the marketing calendar and content deadlines on track.
  • Coordinate all pre-marketing launch activities for new listings (videos, photos, fliers, brochures, postcards, countertop binders, etc.).
  • Capture local photos while out in the community for future social use.
  • Prepare newsletters, postcard campaigns, and BHGRE magazine orders for SOI/past clients.
  • Support client appreciation events and seasonal campaigns.
  • Prepare documents and offer drafts behind the scenes for agents to send.
  • Handle drop-offs/pickups for keys, earnest money, or other real-estate-related items.
  • Coordinate marketing assets and MLS data entry; leave listings in draft prior to launch.
  • Schedule photographers, videographers, lockboxes, and signs.
  • Produce printed marketing materials (fliers, brochures, binder inserts).
  • Track showing activity, collect selective feedback, and update internal systems.
  • Process offers (file uploads, title/lender communication, MLS updates — executed on behalf of agent).
  • Support pre-closing tasks: walk-through scheduling, utilities reminders, gifts, and testimonial workflows. Prep pre-listing packets, buyer packets, folders, mailers, and personalized materials.
  • Prepare Get-To-Know-You emails, follow-up calendars, and CRM tagging.
  • Maintain accurate input in Realvolve, Google Drive, Skyslope, and business trackers.
  • Create stacks of handwritten card mailers for future touchpoints (birthdays, anniversaries, etc.).
  • Prepare buyer consultation folders and customized buyer packets.
  • Map and coordinate showings, print reports, and organize route logistics.
  • Upload contracts to Skyslope/Google Drive and complete internal workflows after offer acceptance.
Qualifications:
  • Strong interpersonal skills and time management skills
  • Experience in the real estate industry preferred
  • High school diploma or equivalent required
  • Experience using word processing programs, spreadsheets and Multiple Listing Service
  • 2-3 years experience as an executive assistant or administrative assistant
About Company: We are a husband and wife realtor team with 20-plus years of real estate experience. We sell the most homes in Southern New Mexico and have a proven track record. We enjoy what we do and are looking for the right team members that will fit right in.

Job Tags

Seasonal work, Local area,

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